Google’s New Toy – Search Based Keyword Tool

If you think you have all your keywords pegged – perhaps you should think again. Google’s new keyword tool called the Search Based Keyword Tool will soon…

Bounce Rate Rears Its Ugly Head SEO Head – Again

As I tour the web reading the various blogs on SEO, there seems to be this air of negativity. It started several months ago with rumours that…

Are Link Exchanges Black Hat?

WebProNews reports on a post from Microsoft on link exchanges and how sites use them to gather link popularity. The question posed was whether or not link…

What’s Wrong With Blatant Self Promotion In Your Blog Content?

I read a comment on a blog the other day which accused the blogs writer of blatant self promotion in the posts content. It caused me to…

Keywords – Organic Versus Paid

As the economy takes a slide and people start to reduce their spending, especially in areas such as advertising, it may be worth reviewing where it would…

What Is Best – One Long Article Or Several Smaller Articles?

Content development is a horses for courses type affair. If you have a web site then one long article may be the best to deliver the information…

Keyword Research And Plurals And Pseudo Plurals

When is a plural not a plural? We make the assumption that individuals who undertake a search know what they are searching for. This often not the…

Online Advertising Suffering From Overkill

Online advertising has long been affected by what has become known as ‘banner blindness’. This has been caused in part by a tendency for many sites to…

Blogging The Google Way

Before someone jumps in and tells us that Google isn’t the only search engine in town – I already know. However, just lately they have been publishing…

Build A Temple And The Masses Will Flock

There is a naive thought amongst many business owners that if they build a good web site to promote their bricks and mortar business, the masses to…